1B30021G01
1B30021G02
1D42128G01
1D42128G02
1D42128G03
1D42128G04
1D54557G03
1D54557G07
1D54557G10
1D54557G10
1X00024H01
1X00024H03
1X00024H04
1X00024H06
1X00163H01
1X00163H02
1X00163H03
1X00163H04
1X00416H01
1X00417H01
1X00417H02
1X00417H03
1X00417H04
2000A04G01
2840A10G01
2840A10G02
2840A10G03
2840A10G04
2840A13G01
2840A13G02
2840A13G03
2840A13G04
2840A13G05
2840A13G06
2840A13G07
2840A13G08
2840A13G09
2840A15G01
2840A15G02
2840A15G04
2840A15G06
2840A17G01
2840A18G01
2840A18G02
2840A18G03
2840A18G04
2840A18G05
2840A19G01
2840A19G02
2840A19G03
2840A19G04
2840A19G05
2840A19G06
2840A19G07
2840A19G08
2840A20G01
2840A20G02
2840A20G03
2840A20G04
2840A21G01
2840A21G02
2840A21G03
2840A21G04
2840A21G05
2840A21G06
2840A21G07
2840A21G08
2840A33G04
2840A38G01
2840A40G0
2840A49G01
2840A75G01
2840A75G02
2840A77G02
2840A78G01
2840A79G01
2840A79G02
2840A79G03
2840A79G04
2840A79G05
2840A80G01
2840A80G02
2840A80G03
2840A80G04
2840A80G05
2840A80G06
2840A80G07
2840A80G08
2840A80G10
2840A80G11
2840A83G03
2840A85G01
2840A86G01
2840A86G02
2840A86G04
2840A86G05
2840A86G05
2D34347G05
2D34347G06
2D34347G07
2D34347G08
3A59344G05
3A59344G06
3A59345G05
3A59345G06
3A59346G02
3A59347G01
3A59348G02
3A59349G11
3A59349G12
3A99101G01
3A99101G02
3A99108G01
3A99109G01
3A99114G01
3A99114G02
3A99114G03
3A99114G04
3A99118G01
3A99118G02
3A99211G01
3A99211G02
3A99254G01
3A99254G03
3A99257G01
3A99857G01
3A99857G02
3A99857G03
3A99857G04
3A99858G01
3A99858G02
3A99859G01
3A99859G02
3A99859G03
3A99859G04
3A99860G01
3A99860G02
3A99860G02
3A99860G04
3A99861G04
3A99862G14
3A99863G14
404A723G01
404A724G01
406A167G13
4256A01G01
4256A15G01
4256A15G02
4256A15G03
4256A26G01
4256A36G01
4256A51G01
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4256A64G02
4256A64G03
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4256A64G05
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2D34347G06
2D34347G07
2D34347G08
3A59344G05
3A59344G06
3A59345G05
3A59345G06
3A59346G02
3A59347G01
3A59348G02
3A59349G11

消費者購買的不只是產(chǎn)品的實體，還包括產(chǎn)品的核心利益（即向消費者提供的基本效用和利益）。產(chǎn)品的實體稱為一般產(chǎn)品，即產(chǎn)品的基本形式，只有依附于產(chǎn)品實體，產(chǎn)品的核心利益才能實現(xiàn)。期望產(chǎn)品是消費者采購產(chǎn)品時期望的一系列屬性和條件。附加產(chǎn)品是產(chǎn)品的第四層次，即產(chǎn)品包含的附加服務(wù)和利益。產(chǎn)品的第五層次是潛在產(chǎn)品，潛在產(chǎn)品預(yù)示著該產(chǎn)品zui終可能的所有增加和改變。